Published by Cel Manero from Global One Media, Inc.
On Wednesday, the official social media account of the renowned New York City landmark marked the viral incident stemming from Taylor Swift’s attendance at the Kansas City Chiefs game last Sunday.
The Empire State Building has enthusiastically joined the Taylor Swift viral craze!
Last Sunday, the 33-year-old singer attended an NFL game featuring tight end Travis Kelce and his team, the Kansas City Chiefs, as they faced off against the Chicago Bears. While Swift’s presence at the game resulted in several viral moments and a significant buzz, one particular photo grabbed the attention of fans, brands, and now even famous buildings.
The online excitement began when a popular account, @tswifterastour, shared a photo on Sunday evening of the singer seated at the game with a plate of food. The caption humorously noted, “Taylor Swift was enjoying a piece of chicken with ketchup and what appears to be ranch!”
This simple caption set off a frenzy among Swift’s fans and across the internet. The post has since accumulated more than 32 million views and sparked a new wave of memes.
Then, on Wednesday evening, the iconic 102-story Empire State Building in New York City decided to join in on the fun. The official account for the landmark shared a photo showcasing its upper floors illuminated with white and red lights, accompanied by the caption “Ketchup and seemingly ranch.”
One user on X, @veryharryhill, shared the Empire State Building’s post and humorously exclaimed, “The person who coined ‘seemingly ranch’ deserves a Pulitzer, and they should get it TOMORROW.”
The original Sunday post by @tswifterastour triggered a cascade of online reactions, including a playful response from Hidden Valley Ranch, which playfully altered its name on X to “Seemingly Ranch.”
Even the official KFC X account chimed in with a comment, affectionately referring to Taylor Swift as their “Ranch Queen.” Meanwhile, Heinz decided to capitalize on the internet’s wild enthusiasm for the moment and announced the creation of a limited-edition product inspired by it—a special “Ketchup and Seemingly Ranch” sauce, with only 100 bottles available.
Food companies weren’t the only brands that seized the opportunity to participate in this moment. The Merriam-Webster Dictionary’s official account even responded directly to the original tweet. In a lighthearted manner, they contributed by offering a definition from their dictionary, playfully explaining the term for users: “Seemingly | adverb | outwardly or apparently —> used to indicate how something appears or seems.”
Fans, too, expressed their delight with the post. One user on X, @spencerbarrett, shared their enthusiasm by commenting, “Taylor Swift enjoying chicken tenders and sipping on a vodka cranberry? She truly is relatable just like me.”
Taylor Swift’s attendance at the stadium came about after NFL tight end Travis Kelce extended a public invitation on The Pat McAfee Show podcast just the previous week, inviting the singer to join him at the game.
On Sunday, the “Red” singer accepted Kelce’s invitation and was seen in the athlete’s suite alongside Kelce’s mother, Donna Kelce. She even sported a red-and-white Chiefs jacket for the occasion. Following the game, a source informed PEOPLE that the two are still in the early stages of getting to know each other, describing it as the “super, super early days.”
“They’re having a good time,” the insider added. “This marked Taylor’s initial meeting with his parents, and everyone had a great time. She was relaxed and easygoing, spending time with his friends and family.”
The Chiefs emerged victorious in the game, securing a final score of 41-10.