“Doja Cat Announces Upcoming Album Vie Will Embrace a Pop-Focused Sound, Despite Earlier Tweet Declaring an End to Pop Music”
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Published by Cel Manero from Global One Media Inc.
“Some individuals don’t even consider it real music,” the singer remarked, addressing the criticism and public perception surrounding pop.
Doja Cat Embraces Pop Again with Upcoming Album Vie
Doja Cat is circling back to her pop origins.
In a new interview with V Magazine published on July 1, the Grammy-winning artist offered a first look into her next project, Vie, describing it as heavily pop-oriented—despite previously expressing disinterest in the genre.
The 29-year-old singer admitted that although she once declared “no more pop” in 2023—explaining that the genre had become dull to her and referring to her previous pop albums Planet Her and Hot Pink as “cash grabs”—she now feels differently.
“This album is definitely pop-driven, and I want to be honest about that,” she said. “I know I can make pop music—and at the end of the day, pop is just short for ‘popular.’”
She also addressed how pop is often viewed superficially: “It starts to become a kind of spectator sport for some people—people who enjoy it but may not respect it as real music,” she explained. “Some even go as far as not seeing it as music at all. To them, it’s like some kind of football for girls and the gay community.”
As for the themes of Vie, Doja shared that it will revolve around love, intimacy, and the complexities of relationships—both with others and with oneself. “It’s very relationship-centered,” she said. “Not just romantic ones, but also the relationship you have with yourself.”
Though many songs today touch on heartbreak or frustration with men, Vie will mostly steer away from that. “I’ve only got one track like that,” she noted. “The rest is really about love in a hopeful way—how I’d like it to be someday. It reflects the kind of love I hope for.”
While Vie leans into pop, Doja emphasized that rap still plays a major role on the album. “I’m more in tune with how to use my voice now than I’ve ever been,” she shared.
She’s also focusing on the finer details of production. “My goal isn’t just to make hits—I’m paying attention to the sound design. Does the mix work? Should I cut that verse again? Do those instruments belong there?” she explained. “The way something sounds is what makes it worth listening to. I wouldn’t be an artist if I didn’t care about that.”
Looking ahead, she’s prepared to embrace whatever reception the album gets. “If one of my projects doesn’t perform as well as the last, I don’t want to be devastated,” she said. “I want to accept it and move forward.”
