ITZY Is ‘Born to Be’ Resilient on New Album: ‘Think About How Strong You Are’

The girls prove that they’re not ready to back down with their next chapter in store

Though terms like self-love and confidence may seem simple on the surface, ITZY shows that there can be a deeper and ever-evolving meaning behind the concepts.

Ever since ITZY first ushered their explosive influence on the K-pop landscape in 2019, the girl group’s artistic ethos has nearly become inseparable from those concepts. The numerous records shattered, millions of music video views and their first world tour have cemented just how much their messages have resonated with their fans, the Midzys. 

But when the five girls aren’t in their element on stage, it’s easier to imagine the pressure and expectations that the young women have grown up with in the public eye. Very quickly, such static concepts may feel more stifling to constantly uphold, rather than empowering.